Chuck E Cheese's

Instead of building a full app, we gamified native Instagram features to match the brand’s arcade nature—turning Stories, carousels, and speed controls into playable experiences that let kids & families experience the brand at home during the week, gathering digital rewards that drove them back sooner.

Key mechanics: Bonus roulette via Stories tap-and-hold, Thaumatrope effect with carousel flips (two images become one with rapid movement), Cryptic messages in the feed, Speeding a story video by holding on the right top corner, etc.

These leveraged core psychological triggers—variable rewards for dopamine, progress and mastery, scarcity/FOMO, social competition, achievement status, and curiosity.

Strategy drove strong engagement and secured contract extensions.