Reflective Ad
Digital billboards reflected on glass bus stops that are only fully discernible at night. The image is doubled, unraveling an implicit message.
Year
2019
Client
Pantone®
Service
Marketing
Location
Miami, FL
"Start with a Smile" is a message that points out a dual interpretaion of Amazon's existing URL. Amazon Smile wants you to remember to start everything with a smile, motivating customers to donate to their preferred charity.
