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Reflective Ad

Reflective Ad

Reflective Ad

Reflective Ad

Digital billboards reflected on glass bus stops that are only fully discernible at night. The image is doubled, unraveling an implicit message.

Year

2019

Client

Pantone®

Service

Marketing

Location

Miami, FL

Gallery Image
Gallery Image
Gallery Image

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"Start with a Smile" is a message that points out a dual interpretaion of Amazon's existing URL. Amazon Smile wants you to remember to start everything with a smile, motivating customers to donate to their preferred charity.