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An ASMR moment in between boisterous commercials that mentally transports you to a dream- like destination. Using your car’s audio system, Encore Resorts gives you a taste of the vacation they provide. This immersive experience will leave you with the desire to witness it firsthand.

Year

2019

Client

Encore® Resort

Service

UX / Marketing

Location

Orlando, FL

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Digital billboards reflected on glass bus stops that are only fully discernible at night. The image is doubled, unraveling an implicit message.