Directed apparel design, UX online presence, and social media content for White Locust—an avant-garde streetwear brand built on the concept of chaos. Created an internal design & marketing agency called White Locust Labs.

A white locust represents swarm energy, disruption, and raw transformation. Translated into resurgence of Y2K drops with dark gothic visuals, glitch textures, cyber-Japanese type, and high-impact branding that has driven 250k impressions in the last two months.